King’s Park

KUALA LUMPUR, July 17 (Bernama) -- King’s Park Development Sdn Bhd is on track to develop King’s Park, the first central business district (CBD) in Genting Highlands, in partnership with Yuk Tung Group and the Association for the Promotion of Higher Education in Malaysia.

Leveraging the high tourist arrivals in Genting Highlands, King's Park is a mixed development project with a gross development value (GDV) of RM10 billion.

Spanning over 61 hectares of freehold land, the upcoming development comprises a unique blend of integrated commercial, residential and recreational offerings.

“This development would be poised to benefit greatly from the influx of investment and development opportunities in Genting.

“Genting Highlands is projected to receive 53 million visitors by 2026 with a catchment area of over 700,000 people within a five-kilometre (km) radius,” said King’s Park Development group chief executive officer Jayandren Subramaniam to Bernama.

He added that King’s Park will also feature a significant presence of internationally acclaimed brands, offering new experiences which are not yet available in Malaysia.

“There will be many outdoor activities and attractions, such as eco-sports, mountain biking trails and nature-based theme parks, including the world's largest terrarium which spans over 600 metres in length,” he said.

First phase to open in 2026

Jayandren said that the first phase of the project -- with a GDV of RM1 billion -- entails the development of 12 blocks of shop lots, comprising 360 units, each one measuring 22 feet (ft) by 75ft.

Priced between RM2.8 million and RM3.8 million, some units on the ground floor have high ceilings, measuring 6.5 metres (m).

Scheduled for completion in 2026, the commercial component includes a 2.0km stretch of pedestrian street shops, featuring a blend of colonial and vintage designs.

“The retail area, which includes food and beverages outlets, will also allow patrons to experience alfresco dining with a riverside view that stretches about 500m,” he said.

Additionally, the development ecompasses the construction of three hotels, including the world-class Swissôtel Genting Highlands resort.

Meanwhile, the residential development portion of King’s Park will kick off in phase three, starting from 2026.

“Usually when people go to Genting Highlands, it would be difficult for them to get a room because most units are reserved for members only, so the wider selection available at King’s Park would attract more people to the area,” he said.

The development also aims to attract international Muslim tourists as it includes a halal retail hub and a boutique hotel catering to Muslim patrons, tapping into the growing market for halal travels.

Jayandren also stressed that the development would not only attract tourists and business travellers, but also serve the surrounding community and complement other developments in the area.

“Even if we undergo a similar situation like the pandemic, the development will be able to sustain and business will continue as usual as it will serve the community at large, not just the tourists,” he said.

King's Park to feature nature-based theme parks; largest terrarium in Malaysia

King’s Park Development executive vice-president Sean Chen said one of the unique highlights of King's Park is its nature-based theme parks.

“The two theme parks will complement the theme park in Genting Highlands where we are more nature-focused, while Genting’s is more indoor and studio-focused,” he said.

Spanning 200,000 square ft, the theme parks would offer visitors a unique experience as it would be nestled within Pahang’s forest.

It would also feature the largest terrarium in Malaysia, where visitors would be able to walk through a river-side pathway for ultimate serenity.

Chen said that King’s Park would be developed in five phases, and would take about eight years to be completed.

“What we aim to develop here is more than just hotels and theme parks, but a complete CBD ecosystem which is able to stand on its own and cater to the growing demand in the area,” he added.


From Left - Thanesh, Chen, Simmons and Rio Kondo, vice-president development, Malaysia and Indonesia, Accor Group

Accor, the region’s largest hospitality group, is allying with Crowne Estate Malaysia to increase its presence in the country. Set to open in Q3 2028, Swissôtel Genting Highlands will bring the iconic Swissôtel Hotels & Resorts brand to Malaysia for the first time.

The signing ceremony today was attended by Crowne Estate COO Sean Chen, King's Park executive director Thanesh Jayandren, and Accor for South & Southeast Asia, Japan, South Korea and India CEO Garth Simmons.

Swissôtel Genting Highlands, located at an altitude of 3,000 feet, will be part of King’s Park, in Genting Highlands, a development by King's Park, in partnership with Yuk Tung Group and CrownHie Estate Malaysia. Genting Highlands is a popular tourist area well-known for its unique flora and wildlife, as well as its cool climate all year round, frequented by more than 41 million visitors yearly. Chen said, “Our first strategic alliance with Accor is something we are very excited about. It is a huge step forward for King's Park and Crowne Estate Malaysia in their goal to make the King’s Park in Genting Highlands into an eco-friendly tourist and destination hub for people all over the world.”

Meanwhile, Simmons said, “I am thrilled to share that with today's signing ceremony we are officially bringing the Swissôtel Hotels & Resorts brand to Malaysia. The signing of Swissôtel Genting Highlands in one of the most popular destinations in the country for locals and tourists alike, further strengthens Accor’s leading position in Malaysia's hospitality industry. We look forward to working with our partner, Crowne Estate, on this exciting project.”

Swissôtel's brand mission is to ensure that its guests relax and enjoy themselves while traveling or taking advantage of other life possibilities. Intelligent design, distinct, and high-quality design that is inspired by local customs, high-caliber craftsmanship, and a conscientious attitude to sustainability are the pillars on which Swissôtel properties are built on.

The Swissôtel Genting Highlands in Malaysia is set to be a posh retreat with a backdrop of beautiful natural surroundings. The 300-room property is a cornerstone of this extraordinary development, offering unmatched hospitality, contemporary conference facilities, and a spectacular grand ballroom for unforgettable events. The elegant and comfortable rooms, all-day dining options, executive lounges, and bars will offer the ideal locations for guests to create memorable experiences. The property will furthermore offer a heated swimming pool, sundeck, fitness center, spa, scenic jogging tracks, and a kids' club. The hotel's 30-story building will provide uninterrupted views of the stunning mountains and the Genting Highlands summit, located just a 15-minute drive away.

Guests will be able to venture beyond the Swissôtel Genting Highlands to discover a sanctuary of sophisticated living, with 44,515 square meters of exquisite villas and bungalows, as well as 96,000 square meters of stylish residences and serviced apartments, perfect for discerning urbanites, all of which will be located in the enchanting world of Crowne Estate Malaysia - an elegant retreat nestled amidst breathtaking natural beauty. The development at Crowne Estate

Genting Highlands is a captivating and impressive 156,419 square-meter project with a remarkable Gross Development Value of over RM3 billion.

Thanesh described the ambitious plan to develop King’s Park in Genting Highlands into an outstanding resort on an area of 150 acres.

He said, “Visitors from all over the world will be able to enjoy a broad variety of events, shows, cultural arts, and delectable cuisine at this development because of its focus on entertainment, international attractions, and eco-tourism.”

The sustainable and environmentally friendly community will prioritise water conservation and use renewable energy sources. Swissôtel Genting Highlands will be located close to King's Park, which is home to a wide variety of shops, restaurants, and attractions, as well as several other hotels in a beautiful natural setting. The resort's allure will increase with the addition of features including a neighbouring cable car service, Awana golf course, a high-end Genting Premium Outlet and amusement parks.

Swissôtel Hotels & Resorts operates 34 properties in 20 countries, while another 33 are in the planning stages.